Build the customer database you need for your Digital Marketing

A Guide to the Central Marketing Database for Automotive Distribution Groups

Our white paper gives you the important steps to build a central marketing database.
Get the data you need to build the customer database for your Digital Marketing.
The purpose of this Guide is to provide you with some important insights to successfully set up a central marketing database – an essential component in developing your business and enhancing the value of your business:

  • A central database for a Multi-brand Distribution Group.
  • The data-processing cycle.
  • Methodology: Measure and improve.
  • General Data Protection Regulation (GDPR).
  • IMAWEB approach.